“Hang in there, learn new skills, take the plunge,” says Ranjana Singhal of Cafe Totaram about her lessons learnt during the pandemic while dealing with upheavals in the food industry. She enters the e-commerce space with the launch of Snackwala, a range of seven North Indian savouries.
Ranjana, who has been in the industry for two decades with two successful restaurants That’s why and On The Go, says with Snackwala, she is taking baby steps in the online business. “It is a calculated risk. I wanted something niche and not compete with the bigger players. A product that has a long shelf life, meets nutritional requirements, is freshly made, and packed beautifully. And, traditional North Indian savouries was an easy bet as I come from there.”
Right now, Snackwala offers seven products including the laccha mathris, a layered crisp savoury bursting with ajwain flavour that I enjoy with hot masala chai. There is also a sweet version, the milk mathri that comes with a hint of nutmeg and works as a dessert. And, an in-house special, the Piri Piri mathri, where the crispies are tossed in Piri Piri powder and mixed herbs. “I am working with our food technologists to try flavours like wasabi and cheese,” she explains.
There are brookies and Ranjana calls them a huge crowd pleaser. They pair beautifully with coffee, tea or a plain glass of milk. They can also be enjoyed plain. There are jeera cookies, dry fruit chivda and Cafe Totaram’s delightful brookies, a happy marriage of cookies and brownies.
The products are packed in food-grade tins that come from Puducherry, and pouch packs that come with stickers of the product details. “For weddings, the stickers can be customised with photos of the bride and groom.
As the initial technical glitches have been ironed out, they are ready to go online from today. You can order snacks online at www.cafetotaram.com or Whats App 9360381511. Call 4364116 and can purchase at Cafe Totaram located on Race Course Road, Coimbatore.
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