Are you wondering what will be the scope and future of digital marketing in 2023? Then this blog will be a good start for you to know about the growth, future, nature, and much more regarding the scope of digital marketing in India and globally.
Marketing in simple terms is connecting with our customers at the right place and time. Recently, with the rise of the internet et, we can connect with users still more easily through the internet; this is where Digital Marketing comes into the picture.
Digital marketing comprises all marketing efforts that use the internet. These include digital channels such as search engines, email, websites, social media, etc., that can be used to connect with current and prospective customers. It is more cost-effective than traditional marketing. Here I am Suggesting the Best Digital Marketing Company in Coimbatore – https://www.lookindigital.com.
Evolution of Digitalisation:
Today almost everyone is online. With access to cheap data and affordable smartphones, the number of people across the globe who have access to the internet has increased in a wider manner. Looking at India has the 2nd largest number of internet users in the world.
By 2023, the number of active Indian internet users will grow to almost 666 million in India and more than 5.3 billion globally. Thus, this indicates that a larger share of people is shifting online; hence, it makes sense to start marketing online.
Earlier a user consumed approximately 500MB to 1GB of monthly data in 2016, whereas an average user is recorded to utilize around 13.5GB of monthly 4G data in December 2020. This number further grew by 20% in 2021 as an increased number of people started subscribing to various platforms for video consumption as well.
Scope of Digital Marketing:
Also, we have a good scope for digital marketing jobs as we could see the major contribution of any organization may it be a micro or macro-organization, for every product and service, need marketing to make them visible to the consumers and users. So digital marketing services are the most necessary thing in the modern business world. And, undoubtedly digital marketing is the major platform to bring them into the limelight.
The below stat will show you an example of the digital marketing scope in the future:
- The search volume per month for ‘digital marketing courses’ was nearly 60,500 in the month of May 2019 and it further experienced a whopping growth rate of 49.5%, which means 90,500 searches for it in May 2020, right when we were at the peak of the pandemic.
- Social Media currently makes up 33% of all digital ad spending and is projected to increase in 2023. Various services are available online to provide designs to attract the social media target
- 45% of small businesses already have a paid search strategy in place and numbers will continue to rise as the need for high-quality content increases.
- 61% of customers who prefer to shop are more likely to purchase online.
- And also branding digital marketing companies available in our Tamilnadu specialized in charge of the business curve
Thus, on the above note, it is much clear that digital marketing has a bright and promising future ahead. Kindly visit our page for further details. Happy marketing!!!