HUGZ – simple gifting app launched in Coimbatore.
An app to gift real life treats to your friends, family & colleagues????? #sayitwithhugz
Coimbatore’s app scene got a big push with the launch of HUGZ an app to gift real life treats to your family, friends, and colleagues.
Hugz, a first of its kind app in India was launched today in Coimbatore by Mr L Gopalakrishnan, Managing Trustee, PSG & Sons Charities. Hugz is an app using which people can send real life treats / gifts to their friends, family and colleagues.
The idea was born when we were working at Hubfly. We had instances when our employees would go the extra mile like taking US customer calls late in the night or working the weekend to complete a tight deadline. In instances like that we wanted to say thank you with a treat but there was no option other than giving them cash or gift vouchers which we felt was not as personal as gifting an ice cream for example.
Through Hugz, we can now gift a treat of couple of ice creams to our employees to show that we appreciate the small things that they do and they can redeem the ice cream at any participating outlet of their choice.
That’s why we think of Hugz as a kindness app. An app through which people can show kindness by saying thank you, sorry or I miss you. Along with the message they can attach a treat. As a company we want Hugz to be kind as well so we have chosen to donate 1% of our revenue to ‘Make my wish’ for Critically ill Children.
The use case mentioned here is one such case, but can be expanded to pretty much to any situation where we want to appreciate somebody or wish someone for their special occasion. Even for kid’s birthday parties, we can gift an hours play time at castle town which the child can use anytime in the next year rather than a gift voucher or cash which usually does not get meaningful gifts.
In the B2B side, Companies in Coimbatore to start with can automate gifting their employees using hugz for their birthdays, festive occasions like Diwali, New Year etc. The HR / Admin departments can schedule gifts to the respective employees for the occasions wherein employees will get these gifts via emails or SMS using which they can go to the respective partner outlets to redeem the gifts at a time and day of their choice. Within next month or so we would be launching in Bangalore and subsequently launches would be planned in other metro cities by mid of 2020.
We have already signed up with PVR Cinemas, the largest cinema chain in India. So users of Hugz can gift cinema tickets that can be redeemed pan India. It helps that we are also speaking with a number of national chains like Cafe Coffee Day, McDonalds, KFC and Pizza Hut, we hope to have them signed up soon. That would fast forward our nationwide presence.
PSG Institute of Management is the Knowledge Partner for hugz where in the Marketing Students would be involved in promoting this app across various social media channels and other on field activities over the next two months.
Dr T G Vijaya, Director – in – Charge said “This will immensely help the students understand market launches especially with a product like this. We are proud to be partnering with HUGZ in their endeavour.”
Dr. K Arul Rajan, Marketing Professor will coordinate this partnership with HUGZ launch and the marketing effort.
Download this app: https://play.google.com/store/apps/details?id=com.app.hugz&hl=en
and this is iOS link : https://apps.apple.com/us/app/hugz/id1475904173
Sending a hug
- Choose an occasion or an experience to get relevant hugs
- Add a personalized message
- Choose one or more persons to send the hug
- Receiver can redeem your hug from the nearest partner outlet
Redeeming a hug
- Click on the hug link you received
- Choose “Where to redeem” option to see the list of huggable partners and the specially curated menu they offer
- Visit your preferred outlet when you wish to redeem your hug
- Enter the huggable partner code that you can get from the outlet
- Get your hug!