International Millet Expo & Conclave 2023 by Pythian Carnival

Senthilkumar Rajappan is the Founder Blogger of YourCoimbatore.com, He is…
The International Year of Millets (IYM) 2023 has been a significant year for millets in India. The year has seen a number of initiatives from the government and other stakeholders to promote the production, consumption, and processing of millets.
Tanmillets led the whole show with a World record breaking event of having 555 Millet Recipes and an International Seminar at Nirmala College for Women, Coimbatore at the start of the year. It was a preparation that started almost the same time last year. The event evoked a great response and made the transition of getting the much important word of mouth on millets to the common man. With the govt and other official machinery participating in huge numbers the event was a grand success underlining the importance of setting the stage early in the day to celebrate the International Year of Millets.
One of the key impacts of IYM 2023 has been an increase in the demand for millets. This has led to higher prices for millet farmers, which has boosted their incomes. Additionally, the government has announced a number of schemes to support millet farmers, such as providing subsidies for seeds and fertilizers, and for the purchase of millet processing machinery.
Another important impact of IYM 2023 has been an increase in the awareness of millets among consumers. There has been a growing appreciation of the nutritional and health benefits of millets, as well as their versatility as a food ingredient. This has led to a rise in the consumption of millets in both urban and rural areas.
IYM 2023 has also helped to change the perception of millets as a food for the poor. Millets are now increasingly seen as a healthy and nutritious food that is suitable for everyone. This has been driven by a number of factors, including the growing awareness of the health benefits of millets, as well as the increasing availability of millet-based products in the market.
In order to keep the momentum of IYM 2023 going in the days to come, it is important to continue to raise awareness of millets and their benefits. At a policy level, it is also important to make millets more accessible and affordable for consumers. This can be done by increasing the availability of millet-based products in the market, and by providing subsidies for millet products. Additionally, it is important to support millet farmers by providing them with access to quality seeds and fertilizers, and by helping them to connect with markets.
We believe these suggestions will help keep the momentum of IYM 2023 going in the days to come:
- Continue to promote the nutritional and health benefits of millets.
- Make millets more accessible and affordable for consumers.
- Support millet farmers by providing them with access to quality seeds and fertilizers, and by helping them to connect with markets.
- Develop new millet-based products and recipes.
- Promote millets in restaurants and hotels.
- Encourage millet consumption among government employees and school children.
- Organize millet festivals and cooking competitions.
By taking these steps, we can help to make millets a more popular and widely consumed food in India.
Tanmillets in its endeavor to continue and give a show case for millet entrepreneurs is hosting a International Millet Conclave alongside a World Record event that will have compilation of 555 Millet Recipes across 55 nations in the month of December 2023.
Speaking about the event Mr. Shunmugha Sundaram, the Chairman of the event and Managing Director of TanMillets said, “We are the region especially Tamil Nadu who can make a big impact on the millet industry going forward. As you may recall we set the tone for the International Year of Millet early in the year with our International Millet Conclave in Jan 2023 at Nirmala College for Women, Coimbatore. We have been conducting road shows, millet recipe contests, millet recipe workshops and having millet days at various places across Tamil Nadu and souther states.”
“As we are coming close to the celebration, we understood the reality check and this need to get the momentum to go into the next year to sustain the momentum of the celebration. We have decided to host an online version so that we can get everyone in the world to get the best of exposure.”
“This conclave will give exposure to over 555 millet entrepreneurs especially the women and more importantly help them showcase the product to the world outside of Indian market. This will enable them to go for the markets that are very very business friendly and which has a market say with Indian diaspora.”
“We request everyone in this ecosystem to participate and make this event a grand success. We believe we have just started on this journey of making millets the staple food of India and the world.”
Those interested to participate may register at https://tanmillets.com/registerevent or call +9196557 26555
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Senthilkumar Rajappan is the Founder Blogger of YourCoimbatore.com, He is a digital marketing strategist , a start up mentor and loves speaking on entrepreneurship. Loves blogging on auto, tech and books. Also has a personal website www.rsenthilkumar.com