Road Safety Awareness Campaign: KCLAS Hosts Script Screening Session
Kumaraguru College of Liberal Arts and Science (KCLAS), in collaboration with UYIR Club Coimbatore, organized a Road Safety Awareness Campaign Script Screening Session on 2nd September 2024 at the KCLAS VISCOM Studio. The event, held from 2:00 PM to 4:30 PM, was a key part of the 30-Second Public Service Advertising (PSA) Competition aimed at raising awareness on road safety. The campaign focused on critical issues such as helmet use, speeding, drunk driving, pedestrian safety, and seatbelt use.
This competition, open to all students of Kumaraguru Institutions, encouraged participants to create impactful 30-second public service ads designed to promote safe driving habits and road safety awareness in the community. The submissions were evaluated by an expert panel, comprising Mr. T.P. Ravichandran, Additional Commissioner of Police (ADCP) Traffic Planning, Coimbatore, Mr. Raja Rajan, a filmmaker, Dr. Deepesh C, Vice Principal, KCLAS, Dr. N. Balu, Deputy Dean, School of Management, KCLAS, Dr. Leo Gertrude, Head, Visual Communication department, KCLAS and Dr. Devika, Assistant Professor, KCLAS Visual Communication department. The event also had the presence of Dr. Vijila Edwin Kennedy, Principal, KCLAS.
Judging criteria focused on script originality, message clarity, impact, and adherence to the theme of road safety. Participants whose scripts were selected stood a chance to win cash rewards to support the production of their PSA, along with certificates of participation.
Winners of the Competition:
Lavanya Varshini S. and Team
Dhanush S. and Team
Pavan Krishay G. and Team
The winning teams were praised for their creative storytelling and ability to deliver clear, engaging messages that align with the goals of road safety, including promoting helmet use, discouraging speeding and drunk driving, and emphasizing the importance of pedestrian safety. This initiative is a significant step toward fostering a culture of safety and responsibility on the roads, particularly among young people.
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