With the peak season for Tirupur garment units kicking in, the industry is eyeing 10-15% growth compared to the pre covid levels. Dilution of covid fear after mass inoculation and a surge in orders for casual wear due to the work from home culture has been helping the garment industry get back on its feet.
Industry insiders say the work from home culture has brought. Conceptual change in the dressing requirement globally. Orders for casual wear are growing substantially at the cost of formal wear. Tirupur is popular for casual wear and the surge in order is evident in this trend.
Secretary of Tirupur Exporters and Manufacturers Association GR. Senthilvel said that bulk export orders come from European, American and a few gulf countries as the garment industry in Tamilnadu is seen as an alternative to China.
Tirupur garment industry offers employment to six lakh people. This must be a happiness to the middle-class people who were there in the life or death situation during the covid-19 pandemic.
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