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World Breastfeeding Week activities begin in Coimbatore

World Breastfeeding Week activities begin in Coimbatore

Various awareness activities have been launched as part of World Breastfeeding Week celebration in Coimbatore.

WBW (World Breastfeeding Week) was started in 1992 to generate public awareness and support for breastfeeding. WBW is officially celebrated on 1-7 August every year.

The police, in association with the Inner Wheel Club of Coimbatore and the Masonic Medical Centre for Children, organised a breastfeeding awareness rally on Tuesday. Flagged off by City Police Commissioner V. Balakrishnan, the rally was aimed at amplifying the importance of breastfeeding, its benefits for mother and child, and the need to support and encourage mothers to breastfeed, said a release.

The Coimbatore Medical College Hospital (CMCH) organised an event to mark the breastfeeding week. CMCH Dean A. Nirmala presided over the event. The milk bank at CMCH received 1,100 litres of milk donated by 450 mothers this year. A total of 1,228 newborns benefited from the breast milk donated by mothers, with the support of Amirtham Breastmilk Donation.

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World Breastfeeding Week 2023 is from Tuesday 1st August – Monday 7th August 2023. The theme set by the World Alliance for Breastfeeding Action (WABA) for this year is: “Enabling breastfeeding: making a difference for working parents.”

 

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